Setting up your MAP (Marketing Automation Platform) in Drift Email allows you to make updates in your database from the automation rules ("skills") you set up in Drift Email. Saving you time and allowing you see finer details of your marketing campaigns.
Why should I integrate my marketing automation platform (MAP)?
This integration allows you to make updates in your database from the automation rules ("skills") you set up in Drift Email.
Here are some popular updates used in skills:
Opting out contacts who ask to unsubscribe
Invalidating emails that bounce, or auto-replies that indicate a contact has left their company
Enriching contacts with data from their email signatures
How does it work?
See the help guide for your platform for specifics - but no matter what platform you connect, we integrate using REST API.
Can Drift Email delete any data from my MAP?
Absolutely not - we will never delete data from your marketing platform.
What changes can Drift Email make in my MAP?
Permissions are limited to contact records and lists - the updates we can make are putting contacts on static lists, and updating fields on contact records.
Setting up your MAP
You can set up your MAP in Drift here.
For further details on setting up the integrations with Drift Email, check out the appropriate doc below:
Once you have your MAP set up, next it's time to move over to Step 3: Building your Skills