The Outbound Welcome Bot is a bot that can give a personalized welcome message to your prospects when they land on your site. If you are using the Drift Chrome Email Extension to track your emails you can include a link to your site in your emails. When a prospect clicks that link and land on your page, they are instantly greeted with a personalized message!
You can build an Outbound Welcome Bot by clicking Playbooks > Create Chat Playbook > Bot/Live Chat. You'll then want to select your playbook audience and on the following page you can select "Outbound Welcome".