Targeting Conditions are found in your Playbooks. When selecting your targeting condition, your playbook will be displayed to who/what you have selected.
To access your targeting conditions for a playbook, go to Playbooks > Select your Playbook > Targeting.
See below for a list of targeting condition definitions.
- URL – When the visitor is on the URL selected in this targeting step, display the campaign. There are a few ways to target by URL, some of which are “is/is not any of," and "includes / does not include."
- URL Path – This is the /path that displays after the core URL (app.drift.com/settings)
- URL Host – This is the subdomain or core domain of the URL (app.drift.com/settings)
- URL Query Param – This is any query parameter within a URL
For URL Query Parameter targeting, we validate the conditions to ensure they're in the correct format, which is key=value.
- Drift Online- Target based on whether your Drift account is online or offline.
- Outbound Session- Clicked a link to your website from a Drift Sequence, an Outreach Sequence, or an email sent with the Drift Extension.
- Outbound Rep- Target based on the prospect's Outbound Sales Rep.
- Targeted Account- Target determining on whether or not the account is a direct target.
- Team Status - Target whether or not one or more of your teams is online/offline (Premium plans and above)
- Contact Segment - target or exclude one or more of your contact segments
- Marketo List - target one of more of your imported Marketo Lists (Premium plans and above)
- Country - target by country
- US State - target by states in the United States
- Canadian Province - target by Canadian Province, ex. Ontario
- IP Address - target by a set of IP addresses
- Zip Code - target based on global zip codes
- Referrer – This is the URL that refers the website to the page they're on now (google.com)
- Number of Site Visits – The number of times a user has visited your site (sessions, not page views).
- Number of days since last visit – When the visitor last visited any page a specific number of days ago, display the campaign.
- Device – If the visitor’s browser matches the criteria set, they’ll see the campaign. The options here are mobile, desktop, or tablet
- Seconds on Page – After somebody has been on the page for a certain number of seconds, you can have a message display. This will delay the message from popping up for the allotted time.
- Seconds on site (in seconds) – Similar to "Time on page" but measured from the start of the visitor's session and independent of the amount of time that is spent on any given page.
- Scroll percentage – After a visitor scrolls X percent of a page, you can have your message display.
- On Exit Intent – This triggers when a user's cursor leaves the window on the top half of the screen, usually indicating they intend to change browser tabs or close this tab/window. The user must be on the page for at least 5 seconds for exit intent to work.
- Cookie – Hide or display your widget or Playbook to users who have or don't have a specific cookie attached to them!
For cookie targeting, we validate the conditions to ensure they're in the correct format, which is key=value.
- US State (location) – Choose to target or exclude specific states in the United States
- Country (location) – Choose to target or exclude specific countries for a campaign or chat
- IP Address - Target visitors based off of their IP address
How to Target Playbooks Using Targeting Conditions
Widget Targeting by Team
How to Set Up Pardot Targeting
How to Set Up Marketo Targeting
I imported a CSV of Contacts. Why isn't my Playbook targeting working?