Here at Drift, we believe every sale starts with a conversation. But the so-called best in breed tools of yesterday fail to give today’s sales and marketing teams the ability to do that. Instead, they just build barriers between you and your hottest leads.
With a conversational approach to marketing and sales, your outreach is real-time, personalized, and relevant. Messaging gets you in front of prospects at the right time, and the human element — video — helps you stay there.
Using conversational marketing tools like messaging and video shouldn’t add more work to a marketer’s plate. That’s why we made adding video ridiculously simple inside Drift.
Here are the three ways you can use the Drift and Vidyard GoVideo integration:
- Add personalized videos to sales conversations. You can do this in conversation view on your account, and clicking the '+' sign on the text box.
Say a visitor to your site jumps into a sales chat to ask about how a feature works. Instead of directing them elsewhere to find an answer, you can record a video and add it to your conversation instead. That means less context-switching for you, and more content for your prospects.
- Create personalized videos for marketing emails. You can do this by going into your email playbook, and clicking the 'Insert' button on the top right of the text editor.
Let your leads know there’s a real person on the other side of that email. With the Drift and Vidyard GoVideo integration, you can include a personalized video by segment, or go more granular with videos that are tailored towards specific lead sources.
- Include relevant videos in your sales outreach. You can insert a video either when enrolling contacts through Salesforce, Gmail, or within the app.
Here at Drift, our sales reps use Vidyard to record videos that they can then drop right into Sales Sequences. In just a few clicks, they can record and send personalized videos to prospects with zero help from the marketing team. 🙌🏽