What is On Exit Intent?

If you’ve explored the Display When conditions, you’ve probably seen the condition On Exit Intent. But what does this condition mean? On Exit Intent fires when the cursor leaves via the top half of the screen.

For example if a user is on your page and their cursor exits your page to close the window or change the page, this display condition will fire. This condition is useful to send users information right before they leave your page and can be useful to keep visitors on your page longer. 

Below is a Takeover message using the On Exit Intent condition.