How to Connect Drift and Marketo

We know that our customers often have lots of contact and lead information in other platforms and Marketo is a hugely popular tool to manage records. You can connect Drift to Marketo to pull in your contacts for the purposes of targeting and also send new lead information into Marketo!

In this doc, we'll cover

finding your Munchkin Account ID, Client ID, and Client Secret
connecting and disconnecting the Marketo integration within Drift

The Marketo integration is available on the Drift Premium (formerly Company) and Enterprise plans.

Getting Started in Marketo

System Requirements:
- A Marketo User with Admin Rights

To set up the integration, you need three pieces of information from your Marketo account:

Munchkin Account ID
Client ID
Client Secret

We'll go over how to find each of these. First, login to your Marketo account here.

Find your Munchkin Account ID

Click Admin in the top right of the screen
Click Munchkin on the sidebar
Find the Munchkin Account ID in the Tracking Code box

Finding the Client ID and Client Secret

For accessing both your Client ID and Client Secret, you’ll first have to create a new User who is assigned a custom Role with the correct API access permissions in Marketo. First, click Admin in the top right of the screen, same as you did for finding the Munchkin Account ID.

Second, click Users & Roles on the sidebar.

Third, click the Roles tab and then create a new role by clicking New Role.

Fourth, in Permissions, click on ”+” to expand Access API and check the boxes for full Read-Write Activity, Read-Write Activity Metadata, Read-Write Assets, Read-Only Assets and Read-Write Lead (Person). (Suggested Role Name: Drift Role, Suggested Description: API Access)
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Finally, click Create and you should now see your new User Role listed. You can double click to edit this at any time. For now, there are still no Users assigned this Role.

Since you just created a custom role, you now need to create an API-Only User to assign the role to. To do so:

First, click the Users tab.

Invite a New User by clicking the Invite New User button.

Enter information for your new user. For example,

Email: api.user@drift.com

First Name: API

Last Name: User

Reason: Drift User

Access Expires: Never

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On the Step 2: Permissions step, assign an API-Only User to the New Role.

Check the box for API Only. Then hit Next.

Click Send, which you should be able to because an Invitation won't be required for API only access.

After successfully doing so, the User that you just invited should appear at the bottom of your Users list. Now we just have one more step before being able to find the Client ID and Client Secret!

Finding Client ID and Client Secret

Click LaunchPoint from the sidebar. If you're unfamiliar with how Launchpoint works, then refer to Marketo's description here.

Create a new Service using the toolbar dropdown labeled New:

Enter Display Name: Drift Integration.

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Select Custom for the Service, and for API Only User, select the new API-only user that you just created and assigned the new custom role to. Our suggested description is "Service to allow Drift access".

After clicking Create to complete adding the new Service, the Drift Integration should again be listed at the bottom of the table list. Finally, you can click View Details to find both your Client ID and Client Secret.

Connecting the Integration in Drift

Once you have your Munchkin Account ID, Client ID, and Client Secret, head to Settings > App Settings > Integrations > Marketo, or, click here.

Click the green Connect button, and input your Munchkin Account ID, Client ID, and Client Secret in the three text fields provided:

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Click the Connect Marketo V2 button and look for a the green Connected text. Once you're successfully connected, the app should look like this:

Disconnecting your Marketo Integration

If you choose to Disconnect the Marketo Integration, you'll see the pop-up below to confirm that you would like to disconnect. Don't worry about keeping mapped attributes and users, as long as you reconnect with the same account, we will preserve those settings.

Did You Know?

You can view our training video about setting up different integrations on our Drift Insider pages? Click HERE to learn more!

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