Anytime the CQL score changes in Drift, that will be recorded as an activity on the lead in Marketo. To start sending this activity, you'll first need to create a Custom Activity within Marketo and provide it's ID.
- Click Admin in the top right of the screen
- Click Marketo Custom Activities on the sidebar
- Create a new Custom Activity
For the activity’s primary field API Name, you can enter: score
Approve the Activity from the Custom Activity Actions drop down. This will assign an ID on the Custom Activity.
Within Drift, enter theMarketo integration settings: