We know you’re probably confused about duplicate contacts and merging those duplicates in your system, so we wanted to straighten some things out for you.
- Drift does create duplicate contacts within the Drift system.
- Currently, there is not an option to merge contacts.
- That being said, playbook targeting + email sending fully accounts for these duplicates.
- Duplicates also will not count towards your contact limit.
Duplicate contacts happen for one of three reasons:
When, for example, a user comes onto your website in an incognito window and types in their email into your chat and the browser cannot verify if that person is who they say they are. Anyone can say that they are "firstname.lastname@example.org" but we do not want to automatically take those messages and add them with the real contact records for Bill, as there’s no perfect verification and the last thing we want is to put false data in records that you know for sure are Bill (in this example).
Good news is that you do have the option to manually delete multiple contacts to keep your database clean of those pesky duplicates.
So remember, duplicate contacts exist when someone starts a conversation as an anonymous contact. Drift will create a new record for them unless they come back in that same browser and we already know who they are.
If you have any other questions, feel free to reach out! You know where to find us.