If you've connected Drift and Marketo, you may use attributes you utilize in Marketo in Drift, as well! These attributes can be important for your sales or marketing teams so you can create workflows in both Drift and Marketo, and to make sure that you're keeping all of the data on customers and leads consistent between your platforms!
In this doc, we'll cover
- Manually mapping Drift Attributes to Marketo Attributes
- Related reading
- Mapping Attributes using a CSV file.
The Marketo Integration is available on our Premium (formerly Company) and Enterprise Plan.
Mapping Marketo Attributes in Drift from Settings
Head to Settings > App Settings > Integrations > Marketo, or, click here.
Click Mapped Marketo Attributes.
Select an attribute from the Drift Attribute or Value column and match it to an existing Marketo attribute that's in your Marketo instance!
For country and state names, you can also choose to send abbreviated names if you'd like. For example, sending "MA" instead of "Massachusetts."
You can map static attributes from Drift into Marketo as well. Simply select a field under Drift Attribute or value and start typing. Click Set static value in the dropdown when you're finished.
Remember to click Update above the table of mapped attributes to save your changes!
We are currently unable to send the following attributes into Marketo:
Mapping Attributes using a CSV file.
Upload a CSV of Contacts
For full instructions on importing contacts via CSV, check out our help doc!
Once you've imported the CSV, you'll be able to map your CSV columns to Attributes in Drift.
You can always customize the Drift Attribute too!
Make sure to finish your import after you're done!
For more information on custom contact attributes, read our doc here.
Other Marketo Articles:
- Marketo Integration
- Marketo Integration - New Conversation Activity
- Marketo Integration - New Meeting Activity
- Marketo Integration - New CQL Score Activity
- Marketo Integration - Connect Your Account
- Marketo Integration - Connecting Programs and Playbooks