If you've connected Drift and Marketo, you may use attributes you utilize in Marketo in Drift, as well! These attributes can be important for your sales or marketing teams so you can create workflows in both Drift and Marketo, and to make sure that you're keeping all of the data on customers and leads consistent between your platforms!
In this doc, we'll cover
- uploading a CSV and assigning your Marketo Attributes to Drift Attributes
- manually mapping Drift Attributes to Marketo Attributes
- related reading
The Marketo Integration is available on our Premium (formerly Company) and Enterprise Plan.
Upload CSV and Assign Your Attribute to a Drift Attribute
Upload a CSV of Contacts
For full instructions on importing contacts via CSV, check out our help doc!
Once you've imported the CSV, you'll be able to map your CSV columns to Attributes in Drift.
You can always customize the Drift Attribute too!
Make sure to finish your import after you're done!
For more information on custom contact attributes, read our doc here.
Mapping Marketo Attributes in Drift from Settings
Head to Settings > App Settings > Integrations > Marketo, or, click here.
Click Mapped Marketo Attributes.
Select an attribute from the Drift Attribute or Value column and match it to an existing Marketo attribute that's in your Marketo instance!
For country and state names, you can also choose to send abbreviated names if you'd like. For example, sending "MA" instead of "Massachusetts."
You can map static attributes from Drift into Marketo as well. Simply select a field under Drift Attribute or value and start typing. Click Set static value in the dropdown when you're finished.
Remember to click Update above the table of mapped attributes to save your changes!
We are currently unable to send the following attributes into Marketo: