Conversational Landing Pages (CLPs) are a great way to start conversation from an ad or from an email campaign. You can also leverage query parameters to set user attributes for the contacts engaging through these mediums so you can track where exactly where your leads are coming from!
In this doc, we'll cover
- setting query parameters in the URL of a CLP to pass on user attributes
- how it looks in the Contacts view
Plan availability:
Conversational Landing Pages are available on our Pro plan and above.
Formatting Your Landing Page URL
Once you've created your Conversational Landing Page, you'll need to configure the URL for it to set and pass on specific attributes.
After the article slug that signifies your unique landing page, you should insert the following:
?attr[<attribute-name>]=<attribute-value>
Tip:
You should leave out the carats around attribute name and value, they're present above to signify placeholder values. Additionally, use the plain CLP slug and then manually append the attribute values within the context you'd like (for example, within the link from an email).For a complete example, https://landingpage.drift.click/content1?attr[campaign]=BestBuyersContent
Note:
If the attributes you configure in the URL don't already exist within Drift, they'll be created as custom attributes when a contact engages with the landing page (ex. click a button, type a response)What You'll See in the Contacts View
Within the Contacts view, on any contact that has engaged through the URL you set up, you'll see the passed attributes on their record!
UTM note:
Any UTM query parameters attached to a CLP URL will be added as a custom attribute onto contact attributes.
Still stuck? Email us at support@drift.com. Not using Drift yet? Get your free account here.
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