Drift's integration with 6sense allows Drift and 6sense customers to target conversations with ABM accounts using 6sense firmographic data.
In this document, we'll cover
- how to connect this integration
- how the integration functions and included features
- available attributes and information
This integration is available within our Premium (formerly Company) and Enterprise plans. These instructions are for mutual customers of 6sense and Drift. 6sense is also a provider of Drift Intel, to learn more about Drift Intel visit this page.
Connecting the Integration
To set this up, all you need is your 6sense Company Details API Key.
Go to Settings > Integrations > 6sense.
Once you're there, click Connect, enter your Company Details API Key and click Submit.
Need help finding the API key with 6sense, check out their support center here.
How the Integration Works
The 6sense integration works in two main ways:
- Perform a Reverse-IP lookup through the 6sense API in order to identify a company based on a site visitor's IP address, and show company firmographics
- Target ABM accounts when they come to your website with personalized messages
6sense firmographics can also be used in targeting for Playbooks.
Once set up. You'll be able to target audiences with the data supplied by 6sense.
To learn more about targeting audiences, check out our help doc here.
Not seeing your Segments?
After creating a segment in 6sense, it can take up to 24 hours for it to show up in the dropdown in Drift. So if you've just added it, give it a day.
Use 6sense information to determine which Drift Users are routed to conversations. Head to Conversation routing within App Settings.
To utilize the integration, add conditions and use the drop down to create 6sense specific routing rules.
For more on routing rules, check out this doc.
Organizations can also use 6sense firmographic information within Playbooks to personalize messages.
These work like Personalization Tokens in Drift - when editing a question, greeting, or the body of an email, find the icon that looks like a price tag.
Need help? We're just an e-mail away! Contact us at firstname.lastname@example.org