When you’re getting Drift setup for the first time, it can be exciting to create a bot mascot that will be the face and voice of your brand on your website.
Some customers like to keep it simple and use their company name + bot as the name of their Driftbot (we did the same 🙈).
But some of our customers like to be creative. We’ve seen customers use their office dogs as their Bot image.
We’ve had customers use their logo as their bot image, of course:
We have customers own design teams getting super creative and punny!
And we have other companies that have simply embraced the bot and created their own.
One thing that we would suggest:
Tr not to use a human face or image if you’re not going to be routing in a person. From a customer experience perspective, this could be confusing and a negative experience to have users think they’re speaking with a person when no human will actually take part in the conversation.
Will having a fun bot image increase conversions?
We ran a test on this theory, changing up our bot image to see if one design or another increases conversion rates and the test came back inconclusive, meaning we did not see a tie to conversions and the bot image itself.
However, we always see a direct impact of copywriting and engagement rates. If your bot copy is not engaging, then people won’t want to engage with you! For some tips on how to create a more engaging bot opener, check out this blog post!