Drift Email provides data points about email replies that can be used in updates to your marketing platform.
Here are all the available Drift Email fields and what they mean:
|
Field |
Definition |
Additional notes |
|
Company domain |
The domain name associated with the sender of the reply. (Example: if you receive a reply from jane.doe@drift.com, the company domain is "drift.com") |
|
|
Date of the reply |
The date the reply was sent. |
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|
Email subject |
The subject line of the email reply. |
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First date from reply body |
The first date Drift Email recognizes in the reply body. Note that this is the date that appears first in the reply body, not necessarily the earliest chronological date. |
We recognize a variety of date formats: 1/30/2020, 30/1/20, January 30, 30th Jan, etc.
Because we can't standardize, this can make it difficult to run automation based on dates pulled from replies. |
|
Last date from reply body |
The last date Drift Email recognizes in the reply body. Note that this is the date that appears last in the reply body, not necessarily the latest chronological date. |
We recognize a variety of date formats: 1/30/2020, 30/1/20, January 30, 30th Jan, etc.
Because we can't standardize, this can make it difficult to run automation based on dates pulled from replies. |
|
Quality of contact |
Mined contacts are rated High, Medium, or Low quality depending on the available information. More on contact quality here. |
Only contacts who go through a Create Mined Contacts skill will have a Contact Quality. This does not apply to other types of skills. |
|
Sender's email address |
The email address of the person who sent the reply. |
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|
Sender's first name |
The first name of the person who sent the reply. |
We'll only be able to identify this information if it's available in the email reply. |
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Sender's full name |
The first and last name of the person who sent the reply. |
We'll only be able to identify this information if it's available in the email reply. |
|
Sender's last name |
The last name of the person who sent the reply. |
We'll only be able to identify this information if it's available in the email reply. |
|
Drift Email reply type |
The category applied ("Human Reply," "Left Company," etc.) |
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Drift Email URL |
The URL of the specific email reply in your Drift Email inbox |
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Source email address |
The "from" address your team originally used to send the outgoing email |
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Text from the reply |
The full body text of the email reply. |
The reply text is generally too long to be held in most "string" fields.
If you are mapping this to your marketing platform, make sure the field you map to is a "text area" or "multi-line text" field type. |
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