B2B email is becoming more human.
Tactically, this means a human "from" address, plain text formatting, conversational messaging, and a shift from 1-way blasts to 2-way engagement.
But email conversations can be painful to manage at scale. How do you get hand-raisers (real positive human replies) to your reps faster? How do you track replies?
We built Lead Owner Lookup Routing to solve those problems. This 2-minute video sums it up:
Here's how it works:
You can pick any field in your MAP for Drift Email to lookup owners.
As real human replies happen, Drift Email will lookup owners, then route to that person in real-time.
You can also track those responses to lists and fields for reporting and/or to pause flows.
You can even apply filters like "demo" or "pricing" or "questions" to get more precise.
You can set-up separate rules to automatically handle any manual opt-out or unsubscribe requests.
If you are already a Drift Email user go to the "Automate," then click "Route & Track."
If you don't see this feature, please contact your account manager about changing plans.
If you aren't a Drift Email user, you can book a demo to learn more.