Defining your Email Bot Persona

You already know from our Conversational Email Best Practices that defining your Bot is a critical component of a successful campaign. Let’s take a deeper dive into how you can leverage your Bot’s personality to maximize your campaign results.

Traditional marketing newsletters are often sent from generic addresses email addresses such as <newsletter@company.com>. They are chock full of information, images, links to content, and more. While some of the information can be useful, prospects know that the purpose of this email is to get them to click a CTA button, go to a landing page, and fill out a form. This is an automated email, and there’s no need to take action or reply because there’s nothing on the other side. 

Email Bot campaigns upend this traditional newsletter model. We want prospects to respond. We believe in being human, being personal, and meeting prospects where they are instead of asking them to jump through hoops to be heard. It’s as simple as this: by positioning your Bot as a real human, you are giving your prospects confidence that they will be heard, so they are more likely to respond.

Here are some guidelines and tips.

Give your Email Bot a human name! 🤖

1. Select someone from your Marketing team to model the Bot after. This is ideal because prospects can look up the name online and see that it is a real person from your company.
2. Or, create a brand new identity around your Bot. Make sure to keep the name as human as possible so it doesn’t look like spam!

Use a subdomain that is similar to your main corporate domain.

• This helps drive the point home that this is an email address from your company that prospects can reply to.
• For example: we use hello.drift.com for marketing communication.

Once you have defined your Bot’s identity, it’s time to set them up as a sender in Drift Email.