Drift Audiences helps you drive your pipeline, optimize your site, and create a VIP experience for your site visitors by allowing you to engage more site traffic via data enrichment reports and tools. In this article we'll go over how to Create, Edit, and Explore Custom Audiences. For an into to what Audiences is, please refer to our help doc here.
Drift Insider Note:
Did you know we have a class on Custom Audiences over on Drift Insider? Check it out HERE
Create Custom Audience
- From the Audiences view, click “Create audience”
- Choose the filtering criteria for which site visitors you want included. There are several different categories of criteria you can choose from. If you select criteria from multiple categories, we will only include site visitors who match all the criteria.
- Target accounts - limit to site visitors who are marked as a Target/ABM account in Drift (todo: link to documentation on Target/ABM accounts)
- Firmographics - limit by country, employee range, and industry
- Website behavior - limit by visitors who have visited certain hosts/pages
Campaign traffic - limit by UTM params3. Next, enter a name and (optionally) add a description for this Custom Audience. This screen will also summarize all the criteria used in defining the visitors that will be tracked with this Custom Audience
4. Click the “Create audience” button, and you’ll be brought back to the Audiences view for the Custom Audience you just created!
Explore a Custom Audience
- Description - meta-data about this Custom Audience. Click the “Show filter” button to quickly see the filter criteria used to define this Custom Audience
- Top-line stats - this data shows how many visitors fall into this custom audience, along with the other main stats we show for Audiences (e.g. what % saw a playbook, what % had a conversation, etc). These numbers reflect only visitors that match the filter criteria for this Custom Audience
- Trending Graphs - these graphs show the topline stats, and how they’ve trended week-over-week. Each datapoint represents a week’s worth of data. Note: when you change the definition of a Custom Audience, we do not retroactively update old data. So data in these graphs may reflect past definitions of the Custom Audience. For example if you updated the filter for this Custom Audience on 10/7, the datapoints for 9/29 and 10/6 would continue to reflect the old filter. The datapoints for 10/13 and 10/20 will reflect the new filter definition
- Audience Breakdowns - this table shows how visitors for this Custom Audience, broken down by different facets. You can use this data to optimize your playbooks by making sure your most important traffic is seeing the right playbooks
Edit Custom Audience
- Go to the Custom Audience you want to modify, and click the “Edit filter” button
- Change any of the filter criteria you would like to modify for this Custom Audience
- Change the name and/or description, if applicable, and click Update Audience. You’ll be brought back to the main data view for the Custom Audience.
Note: Custom Audiences data is calculated nightly. Any changes made to the definition of a Custom Audience are not retroactive. In other words, old data will continue to reflect the old Custom Audience definition. The new definition will take effect starting the day after an edit is made. So, for example, if you change a Custom Audience definition on Wednesday the 21st, you will start seeing data that reflects the updated definition starting Thursday the 22nd. Any data for the 21st or before will still reflect the previous definition.