Fastlane is available on the Advanced and Enterprise Drift plan.
Drift Insider Note:
Did you know we have a class on this Fastlane over on Drift Insider? Check it out here.
Fastlane helps revenue teams connect buyers with sellers by letting them take action the second buyers want to engage.
This delivers a great experience for the buyers and results in more pipeline faster.
Once someone fills out a form on your website, Drift qualifies the buyer in real time. If they meet your criteria, they'll be invited to instantly start a conversation with a sales person through chat. At the same time, Drift will notify the sales person assigned to the account that the buyer is ready to talk. Then, they can immediately jump into the conversation with every piece of context they need, and deliver a personalized experience while talking live.
If your buyer can't talk now, no problem. They have the option to book a meeting directly onto their dedicated sales person's calendar for later. As a salesperson, you now have a new meeting with a qualified prospect on the books without lifting a finger.
In cases where your buyers don't book a meeting, your sales reps will also be notified that those people are showing interest so they can follow up through email, video, phone, or LinkedIn, to still land that meeting.
For details on deploying a Fastlane Playbook, check out our dedication section to this topic here.